Vision, Mission enhanced by company HR Strategy
Overview
In today's competitive environment one of the crucial factors which any company should have Is the vision and mission statements. Such core components define an organization’s course, motivate workers, and convey meaning to interested parties. However, the real value of vision and mission is only achievable when supported by a strategic human resources (HR) management. Before discussing the alignment of HR strategy with these concepts, it’s crucial to define what vision and mission means
Vision: A company vision is a statement of
direction that defines what that organization seeks to be in the future. They
also show that it acts as a beacon; it encourages and navigates employees to
the future endeavors of the organization (Collins & Porras, 1996).
Mission: The mission statement provides
information on the organization’s focus and activities. They meet basic
questions about what the company does and for whom, as well as how it does it
(Kotter, 1996).
Individual Performance Management
It means that with the help of establishing the performance
management system that is connected with business goals and objectives, HR can
guarantee that all people working in the organization share the same aims. This
encompasses such measures as Goal setting, Feedback, and rewarding other
contributions towards the achievement of the company objectives.
The leading organization implemented an integrated HR strategy.
Google’s approach to
developing its strategic management of human resources can be described as
innovative. It places special emphasis on organizational culture and employee
match in selection process and offers continuous growth experiences to
employees.
Starbucks human resources approach
fosters diversity with incentives and training programs that correspond with
the company's objective of fostering human interactions.
Adobe have transitioned to always-on
performance management mechanisms that support developing consistent with the
company’s values that ensure responsibility and improvement.
Advantages
-Enhanced Employee Engagement
As employees work on understanding how their duties pull
towards realization of the vision and mission of the organization, then they
are likely to be motivated.
-Improved Recruitment and Retention
When there is a clear match between HR strategy the
organization is better placed to attract candidates with the right
organizational culture and focus.
-Strengthened Organizational Culture
When employees realize that the company’s vision, mission,
values are applied in organizational practice areas like performance
appraisals, promotions or reward systems, they will have no reason to disregard
them in practice.
-Greater Adaptability and Resilience
If HR strategy and vision, mission, values are well
connected, organizations can be more flexible when they experience change. When
employees are positively motivated towards one common goal, the employees are
more likely to work together or produce ideas towards solving issues. This
resilience is very important in the dynamic business world we are operating in
today.
-Enhanced Customer Satisfaction
This paper provides evidence that links employees’
commitment to their jobs and their satisfaction to that of customers. Employees
who are conscious to the organizational culture and goals, it is easy for them
to deliver quality service. We will have satisfied employees resulting in
satisfaction of our customers providing means a positive feedback loop in the
achievement of the business goals.
Disadvantages
-Lower morale if employees perceive their needs are secondary to company goals
-Complexity in implementation, which necessitates extensive training, may
distract from other critical HR operations
-Inflexible rules may miss opportunities for innovation
Conclusion
Those organizations which
possess clear, understood and shared on the part of the organization members
mission and vision perform better than those organizations without these.
Several studies have
proposed that the higher the degree of organizational culture and values
alignment dripping decision makers, the higher the level of organizational
commitment and employee satisfaction of the employees. Increasing
organizational performance (Bakker and Demerouti, 2017).
References
Cascio, W. F. (2016). Managing Human Resources:
Productivity, Quality of Work Life, Profits (9th ed.). McGraw-Hill.
Bakker,
A. B., & Demerouti, E. (2017). "Job Demands-Resources Theory: Taking
Stock and Looking Forward." Journal of Occupational Health
Psychology, 22(3), 273-285.
Collins,
J. C., & Porras, J. I. (1996). Building Your Company’s Vision.
Harvard Business Review, 74(5), 65-77.
Kotter,
J. P. (1996). Leading Change. Harvard Business Review Press.

Comments
HR strategy can also contribute to a company’s ability to adapt to change and innovate, which is often necessary to achieve its vision through training programs, encouraging creativity and collaboration ensuring the company is equipped to respond to evolving market demands and challenges.
Measuring Success eventually highlights that how HR strategies are crucial in measuring the progress of both the vision and mission.